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ÅÝܽÊÓÆµapps in the hospitality experience camp

High schoolers get behind-the-scenes look at hospitality careers at USF Wyndham summer camp

The summer program was an immersive, hands-on introduction to careers in hospitality, tourism and culinary arts. Students explored hotel operations, customer service, event planning and more.

June 23, 2025Business News

graphic welcoming Munir Mandviwalla

Design science researcher appointed director of USF’s School of Information Systems

Munir Mandviwalla, an accomplished ÅÝܽÊÓÆµapp, scholar, and inventor with over three decades in the information systems discipline, will also serve as a Muma Distinguished Research Fellow.

June 23, 2025Business News

Ten USF ÅÝܽÊÓÆµapps recently returned from an unforgettable educational trip to Hawaii's Big Island, where they hiked lava fields, made chocolate from freshly harvested cacao pods and learned about environmental restoration in a cloud forest.

June 20, 2025Business News

image of lydia hanks director announcement

New director appointed to lead USF's hospitality, tourism, and sport management programs

Lydia Hanks is an accomplished scholar with over a decade of progressive academic leadership and a strong track-record of extensive industry engagement.

June 16, 2025Business News

USF alumnus Tony Giarratana (Finance, ’80) has breathed new life into downtown Nashville's cityscape. Since establishing Giarratana, LLC in 1986, he has played a significant role in making Music City what it is today.

June 13, 2025Spotlights

A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.

June 12, 2025Business News, Research and Innovation

The app, named Ridely, targets ÅÝܽÊÓÆµapps that are already driving to and from campus at specific times. Drivers can pick up more than one passenger, whether it's a small group or individual ÅÝܽÊÓÆµapps nearby.

June 11, 2025Business News, Entrepreneurship

Article image of woman mentoring a ÅÝܽÊÓÆµapp

Ten ways alumni can engage with the Nault Center for Entrepreneurship

Want to give back to USF? Here are 10 cost-free ways Nault Center alumni can engage — from mentoring to networking and beyond.

June 10, 2025Business News, Entrepreneurship

Despite growing awareness of fake online reviews, a new ÅÝܽÊÓÆµapp study finds that consumers still overwhelmingly trust what they read—even when they shouldn't.

June 5, 2025Research and Innovation

In an age where digital interactions dominate consumer decision-making, the trustworthiness of online reviews has become a critical concern for both researchers and the general public.

June 5, 2025Research and Innovation

graphic showing someone writing a fake review

From trust to doubt: Why fake online reviews still fool consumers

The research investigates a key question: Are consumers naturally skeptical of online reviews, or do they tend to believe them? The answer lies in what psychologists call a “truth bias.â€

June 4, 2025Business News, Research and Innovation

Online travel agents are to analog travel agents what Amazon is to department stores: you can get similar stuff, but the former leverages technology to scale up.

May 26, 2025Business News, Research and Innovation

ÅÝܽÊÓÆµapp Business News

Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and ÅÝܽÊÓÆµapps, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.