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Sean Schrader, a USF alumnus, reflects on the transformative impact of his MBA journey at USF. He shares how the program equipped him with leadership, communication, and strategic skills that now guide his work across sectors, from public service to global advocacy.

June 20, 2025Business News

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New director appointed to lead USF's hospitality, tourism, and sport management programs

Lydia Hanks is an accomplished scholar with over a decade of progressive academic leadership and a strong track-record of extensive industry engagement.

June 16, 2025Business News

Product strategies should adopt AI as its life force. Ramya Krishna, a USF alumna, "charts out a full proof plan to integrate product strategy with AI for sure shot success."

June 16, 2025Business News

USF alumnus Tony Giarratana (Finance, ’80) has breathed new life into downtown Nashville's cityscape. Since establishing Giarratana, LLC in 1986, he has played a significant role in making Music City what it is today.

June 13, 2025Spotlights

A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.

June 12, 2025Business News, Research and Innovation

The app, named Ridely, targets ܽƵapps that are already driving to and from campus at specific times. Drivers can pick up more than one passenger, whether it's a small group or individual ܽƵapps nearby.

June 11, 2025Business News, Entrepreneurship

The USF Alumni Association announced the Distinguished Alumni Awards, its highest honor recognizing exceptional professional achievement. Among the 2025 honorees are business leaders Rick Brandt and Teresa “Gayle” Sheppard.

June 11, 2025Business News, Honors and Awards

Unique Alston, a recent USF business graduate, hopes to revolutionize how college ܽƵapps get to and from campuses through a new carpooling app called Ridely.

June 11, 2025Business News, Entrepreneurship

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Ten ways alumni can engage with the Nault Center for Entrepreneurship

Want to give back to USF? Here are 10 cost-free ways Nault Center alumni can engage — from mentoring to networking and beyond.

June 10, 2025Business News, Entrepreneurship

Despite growing awareness of fake online reviews, a new ܽƵapp study finds that consumers still overwhelmingly trust what they read—even when they shouldn't.

June 5, 2025Research and Innovation

In an age where digital interactions dominate consumer decision-making, the trustworthiness of online reviews has become a critical concern for both researchers and the general public.

June 5, 2025Research and Innovation

The article, “The Illusion of Authenticity in Online Reviews: Truth Bias and the Role of Valence,” was recently published online in the premier journal, Information Systems Research. Co-authored by Dezhi "Denny" Yin, an associate ܽƵapp at USF Muma College of Business, the article examines how consumers make judgements about whether online reviews are real or fake.

June 5, 2025Business News

ܽƵapp Business News

Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and ܽƵapps, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.