School of Marketing and Innovation | USF Muma College of Business

  • Data analyzed by payments processor Square indicates that we may be experiencing "tipflation" fatigue.

  • First-generation ÅÝܽÊÓƵapp graduates magna cum laude from USF Sarasota-Manatee, using mentorship and Honors College opportunities as stepping stones to New York Law School.

  • brianna paulich

    2025 Innovation in Online Design and Teaching Award highlights transformative faculty approaches. Brianna JeeWon Paulich, an associate ÅÝܽÊÓƵapp in the School of Marketing and Innovation, was honored for her work for the Marketing Research course.

News

  1. Friday, July 25, 2025

  2. USF's Bulls Startup Camp challenges teens to think like founders

    Monday, June 30, 2025

  3. Thursday, June 26, 2025

Director's Welcome

Doug Hughes

Welcome to the School of Marketing and Innovation at USF’s Muma College of Business!

Alumni Spotlight

Rebecca Scheuer

Armed with a master’s degree in marketing and several years of networking, and gaining experience, Rebecca Scheuer has found her own path.