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Digital Marketing - A Career for Today, a Career for the Future
Digital marketing is more than just ads and analytics鈥攊t鈥檚 a strategic, creative, and in-demand field driving results across industries. This article explores the tools, skills, and mindset successful digital marketers use to reach the right audiences and deliver bottom-line value. Plus, learn how USF鈥檚 10-week Digital Marketing Certification can help you break into the field or level up your expertise.
June 12, 2025Business, Sales and Marketing, Technology
Paying Attention to Customer Service
We鈥檝e all had customer service experiences that either won us over or sent us packing. So what makes the difference? No matter the size of your business, delivering fast, respectful, and effective service builds trust and loyalty. In this article, we break down the essential ingredients of great customer care and why they matter more than ever.
June 5, 2025Business, Hospitality, Sales and Marketing
The American College of Greece visits USF!
USF CTPE welcomed 14 graduate 泡芙视频apps from The American College of Greece for a week of digital media workshops and campus tours. Now in its third year, this international partnership reflects CTPE鈥檚 commitment to global workforce development. The visit highlights Greece鈥檚 growing role in digital innovation and the value of cross-cultural collaboration.
May 22, 2025Director's Corner, Sales and Marketing, Technology
Most Effective Digital Marketing Channels for Your Business
The variety of digital marketing options can seem endless. Your budget, however, is anything but infinite. So, where should you spend your limited marketing dollars to get the best bang for your buck?
April 19, 2022Business, Sales and Marketing
Top 5 Digital Marketing Trends to Jump on in 2022
No matter what new digital marketing trends and tools you may have heard about, content is still king. But the way companies are creating, using, and testing the effectiveness of their digital assets continues to undergo big changes.
March 15, 2022Business, Sales and Marketing
6 Tips to Successfully Step Into a Sales Leadership Role
The career climb to a sales leadership position has a particularly steep learning curve compared to other fields. In sales, you鈥檙e used to being highly in control of your individual performance and the outcome, but that all changes when you find yourself stepping into a leadership role.
September 7, 2021Leadership and Management, Sales and Marketing
Ways to Stay Up to Date with Digital Marketing Trends
How can you help your content rise to the top and elevate your company鈥檚 promotional game? Seek out expert advice and follow the most effective ways to stay up to date with digital marketing trends.
August 10, 2021Sales and Marketing
Moving From Traditional to Digital Marketing
The process of moving from traditional to digital marketing may feel a little overwhelming, particularly if you鈥檙e new to the game. There鈥檚 a dizzying array of options, and new platforms, tools, and tactics seem to pop up every day.
May 11, 2021Sales and Marketing
How Online Marketing Courses Can Boost Your Business
Once a novelty, activities like building SEO-optimized websites, creating effective social media ads, and developing email campaigns are no longer 鈥渘ice-to-have鈥� or 鈥渕aybe-some-day鈥� strategies 鈥� they鈥檙e critical to the survival of your company.
December 11, 2020Sales and Marketing
How to Use Social Media Marketing to Grow Your Business
From watching goofy dog videos on YouTube to catching up with far-flung friends on Facebook to sharing family vacation snaps on Instagram, social media has become thoroughly ingrained in our daily lives. Yet many business owners haven鈥檛 made the leap from engaging personally to profiting from it professionally.
November 10, 2020Business, Sales and Marketing, Technology
How to Get into Digital Marketing Without a Degree
Whether you鈥檙e just starting out or looking for a career change, we鈥檒l show you how to get into digital marketing without a degree.
August 7, 2020Business, Sales and Marketing, Technology