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How social media is shifting the spread of hurricane information
It wasn’t long ago that people relied on news broadcasts for hurricane updates. Today, they can easily swipe through social media platforms for the latest information. A USF expert and local influencers weigh in on how that’s reshaping public safety and what you should watch out for this hurricane season.
June 5, 2025Research and Innovation

Humor, embarrassment and joy: Meet the name readers of USF’s commencement ceremonies
For those in attendance, the conferring of thousands of degrees each semester seems to run smoothly. But for the commencement readers, getting those names right takes preparation, care and a bit of courage.
April 30, 2025ÅÝܽÊÓÆµapp News

Seeing beyond sight: A USF blind ÅÝܽÊÓÆµapp’s journey into broadcasting
A senior at USF majoring in mass communications with a concentration in broadcast program and production, Trent Ferguson has not allowed blindness to become an obstacle in pursuit of his dream of becoming a sports radio broadcaster.
February 17, 2025Student Success

Telling a community’s story: New media partnership provides USF journalism ÅÝܽÊÓÆµapps field reporting experience
A new collaboration between the ÅÝܽÊÓÆµapp Zimmerman School of Advertising & Mass Communications and 83 Degrees Media is giving undergraduate ÅÝܽÊÓÆµapps the chance to tell the stories of a Tampa community while gaining valuable work experience.
December 2, 2021ÅÝܽÊÓÆµapp News

Gift of more than $500,000 in cutting-edge technology equipment will benefit USF mass communications ÅÝܽÊÓÆµapps, faculty
The ÅÝܽÊÓÆµapp today announced a gift from Diamond View Studios and VÅ« Technologies to the College of Arts and Sciences to support virtual production education and training in the Zimmerman School of Advertising & Mass Communications.
September 15, 2021ÅÝܽÊÓÆµapp News

USF researchers use neuromarketing tools to assist Baycare Health System, national public health agencies to assess the impact of COVID-19 messaging
An interdisciplinary team of researchers at the ÅÝܽÊÓÆµapp has pooled its expertise and resources in order to help influence the effectiveness of public health messaging related to COVID-19.
March 2, 2021Research and Innovation

USF ÅÝܽÊÓÆµapps adapt to produce television news broadcasts from home
USF ÅÝܽÊÓÆµapps enrolled in the Florida Focus broadcast news class hoped to spend this fall producing daily news segments in the university’s on-campus studio, but COVID-19 changed those plans. Instead, they’ve been reporting from makeshift mini studios in their homes as they prepare to enter the workforce.
November 6, 2020COVID-19, Research and Innovation

Various disciplines incorporating COVID-19 into lesson plans
USF faculty members are finding palpable teaching opportunities to engage ÅÝܽÊÓÆµapps while social distancing. Many have added the coronavirus to their syllabus, using real-life examples and online tools to meet educational requirements.
April 27, 2020COVID-19, ÅÝܽÊÓÆµapp News

Drug Companies Selling More ‘Lifestyle,’ Less ‘Symptom’
A study published in the Annals of Family Medicine finds that the majority of these ads focus on lifestyle improvements made post-medication rather than side-effects and the negative emotions associated with certain health issues.
May 5, 2018Research and Innovation

Drone Storytelling Course Brings Popular Technology into the Classroom
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March 7, 2018Research and Innovation